Like many guys, I grew up detesting those long trips to the mall with my family. I never cared about what I wore or how I looked, let alone what other people thought. When I was 23 I even went to a formal job interview with shorts and a Seahawks shirt on! I got that job, and it further cemented my theory that how I looked didn’t matter. My main style goal back then was to cover up my imperfections. As I grew in life and my career, I was thrust into situations that I wasn’t prepared for (i.e. parenthood & a new job all at once!) and found the confidence I needed to navigate life by improving and leveraging my personal style.  

When I started a higher profile job at the largest school board in Canada, I began to look for ways to reduce my nerves, counter my imposter syndrome and gain instant credibility to allow my personality and skills to shine through. Developing my own timeless and classic style has helped in all those areas and more, based on one core concept – the way you look introduces you to the world, even before you say a word. Style is non-verbal communication, and we do have control over much of what we initially communicate to the world through our style. After many years I now know how to leverage style to get invited to tables to share my point of view, instead of being the guy with great ideas that never gets that chance.  

In 2010 I did a fashion show for Club Monaco to raise money for my alma mater – and it was then I realized the power we have as men when we pay attention to our style. Over the past decade I have delved deeply into men’s style and have developed a passion for helping men from across Toronto unleash their confidence by creating a timeless wardrobe that is versatile, sustainable and interchangeable.

Now with over 2 decades of experience in a variety of educational institutions in a plethora of unique roles at all levels, I have the unique mix of experience and insight to help every guy in education develop a personal style that fits your lifestyle and expresses your unique personality. I will help you learn all the style rules and hacks that will make you exponentially more stylish with the least amount of effort. When you look good it will help you be more confidant and will help you achieve your career and life goals. How do I know it works? I know because I’ve done it!

I am a husband, father, social worker, and certified professional mixed martial arts judge, and bring aspects of these other parts of me into my work. I also follow the sage words of Bruce Lee who said, “I cannot teach you, only help you to explore yourself. Nothing more.”